Digital Marketing Mastery

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Digital Marketing Mastery

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Certification Masterclass

72 Lessons

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Find all gifts and documents in Lesson 1 of Module 1. Scroll down and you will find them in the resources section.

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Digital Marketing Mastery

Module 1: Mastering Digital Marketing for Business Growth

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1.1 Introduction (DMM)

1.2 What is Digital Marketing?

1.3 Ten Common Digital Marketing Myths

1.4 Digital Marketing in the Ultra-Digital World

1.5 Why You Should Become a Master in Digital Marketing?

1.6 How Digital Marketing Really Works

1.7 Major Digital Marketing Channels

1.8 Digital Marketing Mastery

1.9 Digital Marketing Success Principles

1.10 Know Your Customers

1.11 Customer Avatar Worksheet

1.12 The STRATEGIC FOUNDATION for Digital Marketing Success

1.13 The STRATEGIC FOUNDATION : Customer Value Journey

Module 2: Customer Value Journey - The Strategic Foundation for Digital Marketing Success

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2.1 Make Your Audience Aware

2.2 Get Them to Engage

2.3 Ask to Subscribe

2.4 Make a Customer

2.5 Get Them Excited About Your Brand

2.6 Make them Multi-Buyer

2.7 Bring Back Again and Again

2.8 Ask Them to Spread the Love

2.9 Case Study – Netflix

Module 3: Driving Growth with Digital Advertising

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3.1 The Battle of Earned, Owned and Paid Media

3.2 Digital Advertising vs. Traditional Advertising

3.3 The Digital Advertising Ecosystem

3.4 Pay-Per-Click Advertising (PPC)

3.5 Your Favorite Digital Advertising Platforms

3.6 Platforms for Different Audiences

3.7 Elements of a Successful Ad Copy

3.8 Accio Customers (aka Laser Focused Audience Targeting)

3.9 Mobile Marketing

3.10 Customer Value Journey Revisited

Module 4: Designing Search Marketing Strategy

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4.1 SEO and SEM

4.2 How Modern Search Engines Work

4.3 Technical, On Page & Off Page SEO

4.4 Advanced Keyword Research

4.5 Types of Keywords

4.6 SEO Tools

4.7 SEO Best Practices

4.8 Different Types of Google Ad Campaigns

4.9 Case Study: Tanishq

4.10 Customer Value Journey Revisited

Module 5: Unleash The Super Power of Content Marketing

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5.1 What is Content Marketing

5.2 The Content Marketing Formula

5.3 Four Fundamentals of Content Marketing

5.4 Different forms of Content Marketing

5.5 Free tools for Content Creation

5.6 Case Study: Sepnil

5.7 Email Marketing

5.8 Email Marketing Tools

5.9 Building Your Email List

5.10 Customer Value Journey Revisited

Module 6: Winning the Game of Social Media Marketing

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6.1 What is Social Media Marketing

6.2 Five Core Pillars of Social Media Marketing

6.3 The Social Cycle

6.4 Social Listening

6.5 Social Influencing

6.6 Social Networking

6.7 Affiliate Marketing

6.8 Social Selling

6.9 Case Study: Grameenphone

6.10 Customer Value Journey Revisited

Module 7: Leveraging Data Driven Digital Marketing for Mastery

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7.1 What is Data Driven Marketing

7.2 Measure What Matters with Marketing Analytics

7.3 Digital Marketing Analytics Funnel

7.4 Conversion Rate Optimization (CRO)

7.5 Effective CRO Techniques

7.6 Case Study: Pathao

7.7 Customer Value Journey Revisited

7.8 Digital Marketing Best Resources

7.9 You’re Just One IDEA Away (DMM)

Final Quiz (DMM)

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About the teacher

Mark Anupom Mollick

Anupom Mollick is an experienced Software Engineer and Business Consultant for tech companies. Currently, he is also a Doctor of Business Administration (DBA) Candidate in IBA (DU). During leisure, he loves to read from his 500+ books elibrary or watch Netflix while enjoying a bar of chocolate!

Feel free to reach Anupom at anupom.mollick@ideanconsulting.com or contact via LinkedIn.

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