Anupom Mollick is an experienced Software Engineer and Business Consultant for tech companies. Currently, he is also a Doctor of Business Administration (DBA) Candidate in IBA (DU). During leisure, he loves to read from his 500+ books elibrary or watch Netflix while enjoying a bar of chocolate!

Feel free to reach Anupom at anupom.mollick@ideanconsulting.com or contact via LinkedIn.

D for Digital Marketing

Ready?

D for Digital Marketing

Module 1: Introduction to Digital Marketing

1.1 Introduction

1.2 What is Digital Marketing

1.3 Benefits of Digital Marketing

1.4 Traditional Marketing vs. Digital Marketing

1.5 Digital Marketing for Your Career and Business Growth

Module 2: Digital Marketing Fundamentals

2.1 Different Digital Marketing Channels

2.2 Search Engine Optimization

2.3 Determining Traffic Temperature

2.4 Digital Marketing Terms Everyone Should Know

2.5 The Difference Between Organic and Paid Traffic

Module 3: Digital Advertising Basics

3.1 What is Digital Advertising

3.2 Top Digital Advertising Tools

3.3 Audience Targetting

3.4 Retargeting Ads

3.5 Different Types of Ads

(BONUS) Module 4: Your Journey to Become an Expert Digital Marketer

4.1 How to become a T-Shaped Digital Marketer

4.2 Roadmap to becoming a Digital Marketing Strategist

4.3 Best Resources to Learn Digital Marketing

4.4 You’re Just One Idea Away

About the teacher

Mark Anupom Mollick