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4.4 Know Your Customers

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Marketing Funnel Mastery
MODULE 4: Present the Core Product
4.4 Know Your Customers

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Marketing Funnel Mastery

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Module 1: Marketing Funnel to Multiply Your Business Growth

1.1 Introduction (MFM)

1.2 The Irrefutable Law of Business Growth

1.3 Marketing Funnel to Multiply Your Business

1.4 Benefits of a Powerful Marketing Funnel

1.5 Building an Unstoppable Business with Hourglass Marketing Funnel

1.6 8 Stages of Hourglass Marketing Funnel

1.7 Choosing Right Traffic Source

1.8 The SYSTEM to Achieve Exponential Business Growth

1.9 The SYSTEM : Hourglass Funnel Optimization (HFO)

1.10 5 Steps of Hourglass Funnel Optimization (HFO)

1.11 The Formula For Business Growth

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Module 2: Optimize the Lead Magnet

2.1 What is a lead magnet

2.2 Characteristics of Great Lead Magnets

2.3 Make a SPECIFIC Promise

2.4 Give a SPECIFIC Example

2.5 Offer a SPECIFIC Shortcut

2.6 Answer a SPECIFIC Question

2.7 Deliver a SPECIFIC Discount

2.8 Finding the Right Hook

2.9 The Formula For Business Growth Revisited

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Module 3: Trigger a Tripwire

3.1 What is a tripwire

3.2 The Goal of a Tripwire

3.3 Tripwire Vs Discount Coupon

3.4 Two Types of Commitment

3.5 Make them an offer they can’t refuse!

3.6 Types of Tripwire

3.7 Splinter Offers

3.8 How to Create a High Converting Tripwire

3.9 Tripwire Checklist

3.10 The Formula For Business Growth Revisited

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MODULE 4: Present the Core Product

4.1 Your Core Product

4.2 The Goal of Core Product

4.3 Product-Market Fit

4.4 Know Your Customers

4.5 Customer Avatar Worksheet

4.6 Opportunity Switch Secret

4.7 Before & After Grid

4.8 Pricing Your Core Product

4.9 The Power of HFO

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MODULE 5: Offer Profit Maximizers

5.1 What is a Profit Maximizer

5.2 Different Types of Profit Maximizers

5.3 Immediate Upsells

5.4 Cross-Sells

5.5 Slack Adjusters

5.6 Bundles and Kits

5.7 Product Line / Category / Line Extensions

5.8 Speed and Automation

5.9 10 Upsell Tips That Will Explode Your Revenue

5.10 The Formula For Business Growth Revisited

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MODULE 6: Architect Return Path

6.1 What is a Return Path

6.2 Different Retention Paths

6.3 Constant Communication

6.4 Exit Offers

6.5 Loyalty Program

6.6 Subscription

6.7 The Formula For Business Growth Revisited

6.8 Setting HFO on Autopilot

6.9 You’re Just One IDEA Away (MFM)

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