Ecommerce / Fcommerce Business Strategy and Marketing Mastery

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Ecommerce / Fcommerce Business Strategy and Marketing Mastery

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Intermediate

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Certification Masterclass

64 Lessons

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Ecommerce / Fcommerce Business Strategy and Marketing Mastery

1. The Ecommerce Ecosystem

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1.1. Introduction (Ecommerce)

1.2. What is E-Commerce and F-Commerce

1.3. Top 10 Reasons You Should Start an Ecommerce Now!

1.4. 7 Challenges No One is Telling You!

1.5. Choosing Successful Ecommerce Business Model

1.6. Product Market Fit – Your Holy Grail of Success!

1.7. Niche or General – Which is Better?

1.8. Customer Avatar – Pinpoint Your Dream Customer

1.9. The Ecommerce Ecosystem

2. Business Model Canvas for Your Ecommerce

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2.1. The Business Model Canvas

2.2. Your Ecommerce Customer Segments

2.3. Value Proposition for Your ECommerce

2.4. Major Channels to Utilize

2.5. Strengthen Customer Relationship with Ecommerce

2.6. Ecommerce Revenue Streams

2.7. Key Activities to Manage Your Ecommerce

2.8. Order Management in Ecommerce

2.9. Optimizing the Key Resources

2.10. Key Partners for Ecommerce

2.11. Ecommerce Logistics

2.12. Cost Structure & Ecommerce Pricing Strategies

2.13. Case Study: Alibaba

3. Fcommerce: Your Online Storefront on Facebook

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3.1. Creating an Online Store

3.2. How to Create an Awesome Facebook Business Page

3.3. Attractive Profile Pic and Cover Photo

3.4. Build Authority With Page Info

3.5. Important Settings You Need to Set Up

3.6. Facebook Posts Best Practice

3.7. Fuel Your Growth with Facebook Group

3.8. Doing Facebook Live the Right Way

3.9. Using the Power of Customer Testimonial

3.10. Fcommerce Sales Process

3.11. Case Study: Rokomari

4. The Ultimate Guide to Ecommerce Tech Stack

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4.1. Ecommerce Tech Stack

4.2. Website – Your Online Store

4.3. Online Marketplace and Ecommerce Platforms

4.4. Core Store Architecture

4.5. Creating an Winning Ecommerce Website

4.6. Things to consider when choosing an ecommerce platform

4.7. Core Contents in Place

4.8. Designing a Killer App for Your Ecommerce

4.9. Things to consider when Designing ecommerce app

4.10. Case Study: Daraz

5. E-commerce Digital Marketing Strategy Optimization

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5.1. The Ultimate eCommerce Marketing Funnel

5.2. 8 Stages of Hourglass Marketing Funnel

5.3. Your Favorite Digital Advertising Platforms

5.4. Platforms for different Audiences

5.5. Determining Traffic Temperature

5.6. Data Driven Audience Targeting

5.7. Winning Facebook Ads Strategy for eCommerce

5.8. Spying On Competitor’s Ad Like James Bond!

5.9. Effective Content Marketing Strategies for Ecommerce

5.10. Subscription, Reward Points and Loyalty Card

5.11. Building a Small Team of Marketing Avengers!

5.12. Case Study : Chaldal

6. Ecommerce Brand Management

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6.1. How to build an unforgettable ecommerce brand

6.2. Case Study: Amazon – The Everything Store

6.3. How to Boost Ecommerce Sales with Influencer Marketing

6.4. Customer Delight with Customer Service

6.5. Case Study: Zappos

6.6. The Ecommerce Ecosystem Revisited

6.7. Ecommerce Best Resources

6.8. You’re Just One Idea Away (Ecommerce)

Final Quiz (Ecommerce)

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About the teacher

Mark Anupom Mollick

Anupom Mollick is an experienced Software Engineer and Business Consultant for tech companies. Currently, he is also a Doctor of Business Administration (DBA) Candidate in IBA (DU). During leisure, he loves to read from his 500+ books elibrary or watch Netflix while enjoying a bar of chocolate!

Feel free to reach Anupom at anupom.mollick@ideanconsulting.com or contact via LinkedIn.

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